Gaya APA

Perreault, W, D., McCarthy, E. (2005). Basic Marketing : A global -managerial approach (Ed.15). Boston: McGraw Hill : Irwin.

Gaya MLA

Perreault, William, D.., McCarthy, E.Jerome. "Basic Marketing : A global -managerial approach". Ed.15 Boston: McGraw Hill : Irwin, 2005. Text.