Gaya APA
Perreault, W, D., McCarthy, E. (2005).
Basic Marketing : A global -managerial approach (Ed.15).
Boston:
McGraw Hill : Irwin.
Gaya MLA
Perreault, William, D.., McCarthy, E.Jerome.
"Basic Marketing : A global -managerial approach".
Ed.15
Boston:
McGraw Hill : Irwin,
2005.
Text.